Elendan
We conducted a complete redesign of the Elendan brand, contributing to the frontend and website layout using Next.js, React and custom styles.
Timeframe
2022 - 2023
Client
Escoba Inc.
To develop a user-friendly, stylish and functional website for an online women's clothing store that will increase sales, improve customer experience and increase brand awareness.
The main development goals include creating a platform that provides a comfortable shopping experience, enhancing customer loyalty and increasing sales.
The goal of creating a stylish and functional website for an online women's clothing store is: Sales UX/UI-design - easy navigation, spectacular visual accents on novelties and promotions, Smart recommendations - algorithms for selecting products by style, size and preferences, Simplified shopping cart - minimum steps before payment, saving the choice when leaving the site, Seasonal and personalized discounts, Detailed product cards - photos from different angles, Fast shipping and easy returns - integration with top services, real-time order tracking, Collection-specific Landings - separate pages for launching new lines, Email and push notifications - abandoned cart reminders, sale announcements.
Solution. Who is it appropriate for?
Premium brands - to emphasize status through design and service.
Young local brands - for rapid audience growth through convenience.
Multi-brand stores - with an emphasis on personalization of selection.
Realized:
Easy navigation, Search and filtering functionality, Product catalog, Shopping cart and checkout, Payment security, Loyalty programs and promotions, Adaptive design, Interactive elements, SEO support, Data analysis.
This project is aimed at creating a quality resource that will become a reliable assistant for female customers and will allow the store to strengthen its position in the e-commerce market.
